Roblox Promo Offers Rules: What Devs Can Give Away
Verified November 6, 2026 · Status: live policy
Roblox developers can run promotional offers for virtual rewards only if the rewards stay inside the developer’s own experience, have no Robux or real-world value, are publicly disclosed, and require no transaction to redeem — but Marketplace items and per-user codes are both prohibited. This page breaks down Roblox’s rules for creators running giveaways and promos tied to their own Roblox experiences. Verified on 6 November 2026.
Source: Roblox Support — Promo Offers for Virtual Rewards.
What’s allowed
Roblox allows independent promotional offers if the reward meets all five rules:
- The reward is only usable in the experience where the offer is being redeemed.
- The in-experience reward has no value in Robux or real-world currency.
- The offer redemption details are published in a publicly accessible way.
- There is no exchange or transaction necessary for users to access or redeem the offer.
- All of the above are clearly disclosed to users in all promotional materials.
All five must be satisfied together — missing any one invalidates the offer under Roblox’s rules.
What’s prohibited
- Marketplace item giveaways. Roblox: “you may only implement promotional offers for virtual items accessible and usable exclusively in your experience(s).” Marketplace items (Robux-valued, cross-experience) cannot be given away independently.
- Per-user codes. Roblox: “You may not independently implement unique per-user codes in your promotion.” Only generic open-redemption offers are allowed.
- Required purchase or action. Any transaction requirement (buying something, subscribing to a channel, etc.) violates the no-exchange rule.
- Private/undisclosed promos. The offer details must be publicly accessible; secret or invite-only giveaways don’t qualify.
Brand Guidelines compliance
Roblox: “Developers must also follow Roblox Brand Guidelines in any promotional material.”
Brand Guidelines cover:
- How the Roblox logo may appear in promotional materials.
- Font and color usage that references Roblox branding.
- Prohibited claims (e.g., “official Roblox sponsorship” when none exists).
- Required disclaimers when a promo involves third parties.
Example scenarios
| Scenario | Allowed? |
|---|---|
| Free in-game cosmetic for everyone who enters the experience during event week | Yes — if publicly disclosed and no transaction required |
| Free Robux giveaway via YouTube subscribe | No — Robux is real-world value; subscribe is a transaction |
| Marketplace limited item raffle | No — Marketplace items are cross-experience/valued |
| Unique code per viewer for in-game cosmetic | No — per-user codes prohibited |
| Generic “COMMUNITY100” code for +100 in-game points on entry | Yes — publicly disclosed, in-experience only, no transaction |
Why the restrictions exist
Roblox’s rules serve three goals:
- Prevent Robux-equivalent gambling. Cross-experience rewards could circumvent Roblox’s monetization rules.
- Protect player trust. No per-user codes means no “random winner” draws that can be manipulated.
- Keep marketing transparent. Public disclosure prevents hidden rules from disadvantaging players.
How to request promo clearance
Roblox’s own promo paths (for cases outside the independent-promo rules):
- Roblox’s partner-promotion program (for larger creators).
- Formal Marketplace campaign requests.
- Roblox events team collaborations for seasonal events.
These channels allow Marketplace items, per-user codes, and other restricted mechanics — but go through Roblox’s review process.
FAQ
Can I give away Marketplace items in my Roblox experience?
No. Roblox: “you may only implement promotional offers for virtual items accessible and usable exclusively in your experience(s).” Marketplace items are cross-experience and have Robux value — not allowed.
Can I use per-user codes for my promo?
No. Roblox explicitly prohibits: “You may not independently implement unique per-user codes in your promotion.” Only generic open-redemption works.
What counts as a “transaction”?
Any action required to access the reward — buying something, subscribing to a YouTube channel, following on social media, etc. The rule: “There is no exchange or transaction necessary for users to access or redeem the offer.”
Do I need to publicly disclose the offer?
Yes. Roblox’s rule: “The offer redemption details are published in a publicly accessible way” and “clearly disclosed to users in all promotional materials.”
Can the reward be worth Robux?
No. Roblox: “The in-experience reward has no value in Robux or real-world currency.” The reward must be purely in-experience utility or cosmetic with no Robux conversion path.
Do I need to follow Roblox Brand Guidelines?
Yes. Roblox explicitly requires Brand Guidelines compliance in any promotional material — logo usage, font/color, disclaimers, and prohibited claims.
What if I want to give away Marketplace items?
You need to go through Roblox’s partner-promotion program or formal Marketplace campaign process. Independent Marketplace giveaways aren’t allowed under the self-run promo rules.
Symptom → cause → first action
| Symptom | Likely cause | First action |
|---|---|---|
| Promo code “already redeemed” | Code was single-use and someone else used it | Only use codes from official Roblox sources |
| Code “expired” | Promo window closed | Watch roblox.com/promocodes for current offers |
| Code “invalid” | Typo or region lock | Copy-paste exactly; verify region in account |
| Item not in inventory after redeem | Sync delay | Wait 15 min; log out and back in |
Steps by platform
| Platform | Steps |
|---|---|
| roblox.com/promocodes | Only official redemption URL. Avoid any other site. |
| Mobile app | Three dots → redeem code; same backend as web. |
If that didn’t help
- Roblox credit.
- Roblox gift card redeem.
- Roblox refund policy.
- Roblox error codes.
- Still stuck → submit a Roblox Support ticket at roblox.com/support with username, device/OS, exact error text, and the steps you’ve already tried.
Related guides
